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Free Interactive Assessment · About 3 Minutes

Physical Therapy Authority Gap Assessment Find the Gaps That May Be Limiting Visibility, Trust, and Patient Acquisition.

Answer 15 questions about your practice's content systems, local visibility, clinician authority, patient education, lead generation, and authority distribution. Your personalized results are calculated immediately after you complete the assessment.

Where You're Strong. Where You're Breaking Down.

This assessment is designed for independent practices, specialty clinics, and multi-location physical therapy organizations that want a clearer view of the infrastructure behind patient discovery and trust.

15 Diagnostic QuestionsThree questions across each of the five Physical Therapy Authority Systems.

Five Category ScoresSee which parts of your authority infrastructure are strongest and weakest.

Immediate ResultsReceive your overall score and recommended priority after submitting your contact information.

Your Physical Therapy Authority Gap Assessment

Choose the statement that most closely describes how your practice operates today.

Question 1 of 15 Content Systems

Content Systems

1. When your practice decides what content or website pages to create, what primarily determines what gets produced?

A general content calendar based on services and common patient questions. Immediate needs or whatever topic seems useful at the time. A documented content architecture connects patient search intent, priority services, page types, conversion paths, and production priorities. Requests from individual clinicians, staff members, or outside vendors. Search demand, priority services, patient questions, and business goals are considered together.

Content Systems

2. How well do your condition, treatment, specialty, clinician, and location pages connect patients to related information and logical next steps?

The site follows a documented internal-linking architecture that systematically connects patient questions, expertise, services, locations, and conversion paths. Some pages link to related information, but the pattern varies across the site. Most important page types are intentionally connected to related education, clinicians, locations, and next steps. Most pages stand on their own with few intentional connections. Our major service and condition pages connect to several relevant resources.

Content Systems

3. What happens internally from the time a clinical content topic is selected until that content is reviewed, approved, published, and updated?

We have an informal process, but responsibilities and review standards are not documented. We use a documented, repeatable workflow with assigned responsibilities, clinical review, publishing standards, and an ongoing update process. The process varies each time and depends on who is involved. Responsibilities for research, drafting, clinical review, approval, and publishing are clearly defined. We follow a reasonably consistent drafting and approval process for most content.

Local Search & Clinician Authority

4. When a prospective patient searches for physical therapy services you provide in the markets you serve, how consistently is your practice represented across Google, location pages, and local search results?

Google profiles, location pages, services, and local information are intentionally aligned and actively managed. Our local presence is inconsistent, incomplete, or difficult to control. Most important locations and services are represented accurately, although meaningful gaps remain. Each eligible location follows a documented local-search architecture with aligned profiles, location/service content, monitoring, and ongoing optimization. Basic profiles exist, but information, optimization, or location coverage varies.

Local Search & Clinician Authority

5. If a prospective patient researches one of your clinicians by name, how clearly can they understand that clinician's credentials, specialties, clinical interests, conditions treated, and relevant expertise?

They would find a short biography and credentials, but limited detail about clinical expertise. Clinician profiles clearly communicate credentials, specialties, conditions treated, locations, and relevant expertise. They would find little more than a name, title, or basic staff listing. Clinician profiles operate as complete authority assets connected to clinical expertise, locations, educational content, and visible authorship or review attribution. They could understand the clinician's primary specialties and background.

Local Search & Clinician Authority

6. How systematically does your practice generate, monitor, respond to, and use patient reviews as part of its local authority strategy?

Reviews are systematically requested, monitored, responded to, measured, and incorporated into our broader local visibility and reputation strategy. We have a basic review-request process and monitor major profiles. Reviews occur without a defined practice process. Review requests, monitoring, and responses follow a consistent practice-wide process. We sometimes request or respond to reviews, but execution depends on individual staff members.

Educational Hub Development

7. If a patient enters your website with a question about a condition, how easily can they move from that initial question to related symptoms, treatment options, rehabilitation expectations, clinicians, FAQs, and next steps?

Several priority conditions have useful supporting information and links. A structured hub, pillar, and cluster architecture intentionally guides patients through connected learning paths from initial question to appropriate next action. Some related resources exist, but the path between them is inconsistent. They would need to search around the site or leave to find most related answers. Most priority topics guide patients through related education, treatment information, clinicians, and next steps.

Educational Hub Development

8. How thoroughly does your website answer the questions patients typically have before deciding whether your practice is appropriate for their problem?

The site mainly describes services and provides limited decision-stage education. Most priority patient journeys include practical FAQs, expectations, treatment considerations, and decision-stage education. We answer some common questions, but important patient concerns are still left unanswered. Patient questions are systematically mapped by condition, specialty, and decision stage so the site anticipates what patients need to understand before taking the next step. We cover many common questions across our major services or specialties.

Educational Hub Development

9. How consistently is your patient education connected to identifiable clinicians with relevant credentials, authorship, or clinical-review attribution?

Most important clinical content is visibly connected to an appropriate clinician author or reviewer. Some resources mention the practice or a clinician, but attribution is inconsistent. Clinical authorship and review are systematically assigned and displayed according to credentials, specialties, and subject-matter expertise. Educational content generally has no visible clinician attribution. Selected clinical resources identify an author or reviewer.

Lead Generation Systems

10. What happens when an interested website visitor is not ready to request an evaluation or schedule an appointment during that visit?

They can contact us or join a general mailing list, but there is no targeted pathway. We use segment-specific interactive or downloadable resources connected to defined capture, nurture, and evaluation pathways. We offer at least one useful resource or alternative action, although it is not consistently matched to patient needs. There is no meaningful next step other than leaving the site or returning later. Priority patient segments have useful resources or conversion options that allow the relationship to continue.

Lead Generation Systems

11. After a prospective patient provides contact information, what system continues educating and nurturing that person toward an appropriate next step?

Key patient segments enter structured educational nurture sequences tied to appropriate next actions. No structured follow-up occurs. Nurture is automated, segmented by patient need or offer, educational in nature, and connected to defined evaluation or scheduling pathways. We use a basic automated follow-up sequence for some inquiries or offers. They receive a confirmation or occasional manual follow-up.

Lead Generation Systems

12. How accurately can you determine which patient segments, content, offers, pages, and traffic sources ultimately produce qualified inquiries or evaluation requests?

We track several conversion events, but attribution across sources and patient journeys is incomplete. We cannot reliably connect marketing activity to qualified patient opportunities. Most important forms, calls, offers, and acquisition sources are tracked through the conversion path. We primarily monitor traffic, calls, or basic form totals. We have documented conversion tracking that connects patient segments, content, offers, sources, and key actions to qualified inquiries or evaluation requests.

Authority Distribution

13. After your practice creates and approves a strong piece of clinical or educational content, what typically happens to that content next?

A documented repurposing system identifies high-value source assets and systematically transforms them into multiple formats according to audience, channel, and authority objective. Someone may share it or reuse portions occasionally. It is published once and receives little structured reuse. Approved source content is routinely transformed into several appropriate formats for additional use. Selected high-value pieces are repurposed into one or two additional formats.

Authority Distribution

14. How consistently is your clinicians' expertise being represented beyond your own website across appropriate local, professional, social, referral, or third-party channels?

Clinician expertise is rarely visible beyond our website. Clinician expertise is consistently distributed across several appropriate channels with clear attribution. Several clinicians or channels receive recurring visibility, although coverage is inconsistent. Distribution is intentionally planned by clinician, topic, audience, format, and channel and is connected back to relevant owned authority assets. Individual clinicians occasionally post, speak, or contribute elsewhere, but there is no coordinated approach.

Authority Distribution

15. How does your practice determine which topics, clinicians, content formats, and distribution channels deserve additional investment?

We review some engagement or channel metrics when deciding what to repeat. A documented measurement process identifies which authority assets and distribution combinations produce meaningful visibility, engagement, or downstream action and uses that evidence to guide expansion. We do not have a defined way to make that decision. Decisions are mostly based on impressions, availability, or what seems to be working. We regularly compare performance across major topics, formats, clinicians, or channels.

Your Assessment Is Complete

Enter Your Contact Information to See Your Results.

Your answers have already been scored. Complete the fields below to reveal your overall Authority Score, five category scores, and recommended priority area.

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Your Results

Your Authority Score

Authority System

What Your Score Means

Score

Your Highest-Priority Authority Gap

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This assessment is a marketing and business-development diagnostic. It does not evaluate clinical quality, patient outcomes, legal compliance, or medical care.